diff --git a/settings.py b/settings.py
index 0679c843b..334594d13 100644
--- a/settings.py
+++ b/settings.py
@@ -376,7 +376,7 @@ CELERYBEAT_SCHEDULE = {
     },
     'activate-next-new-user': {
         'task': 'activate-next-new-user',
-        'schedule': datetime.timedelta(minutes=1),
+        'schedule': datetime.timedelta(minutes=10),
         'options': {'queue': 'beat_tasks'},
     },
 }