diff --git a/apps/rss_feeds/models.py b/apps/rss_feeds/models.py
index 45043a4e7..2aee9179c 100644
--- a/apps/rss_feeds/models.py
+++ b/apps/rss_feeds/models.py
@@ -983,6 +983,8 @@ class Feed(models.Model):
             story['starred_date'] = story_db.starred_date
         if hasattr(story_db, 'shared_date'):
             story['shared_date'] = story_db.shared_date
+        if hasattr(story_db, 'blurblog_permalink'):
+            story['blurblog_permalink'] = story_db.blurblog_permalink()
         if text:
             from BeautifulSoup import BeautifulSoup
             soup = BeautifulSoup(story['story_content'])
@@ -1343,7 +1345,7 @@ class MStory(mongo.Document):
     
     @property
     def guid_hash(self):
-        return hashlib.sha1(self.story_guid).hexdigest()
+        return hashlib.sha1(self.story_guid).hexdigest()[:6]
     
     def save(self, *args, **kwargs):
         story_title_max = MStory._fields['story_title'].max_length
@@ -1472,7 +1474,7 @@ class MStarredStory(mongo.Document):
     
     @property
     def guid_hash(self):
-        return hashlib.sha1(self.story_guid).hexdigest()
+        return hashlib.sha1(self.story_guid).hexdigest()[:6]
     
 
 class MFeedFetchHistory(mongo.Document):
diff --git a/apps/social/models.py b/apps/social/models.py
index 0aad2df15..49b573f7a 100644
--- a/apps/social/models.py
+++ b/apps/social/models.py
@@ -1629,8 +1629,9 @@ class MSharedStory(mongo.Document):
         
     def blurblog_permalink(self):
         profile = MSocialProfile.get_user(self.user_id)
-        return "%s/story/%s" % (
+        return "%s/story/%s/%s" % (
             profile.blurblog_url,
+            slugify(self.story_title)[:20],
             self.guid_hash[:6]
         )
     
diff --git a/apps/social/views.py b/apps/social/views.py
index a48081233..8209b4ae4 100644
--- a/apps/social/views.py
+++ b/apps/social/views.py
@@ -2,6 +2,7 @@ import time
 import datetime
 import zlib
 import random
+import re
 from bson.objectid import ObjectId
 from django.shortcuts import get_object_or_404, render_to_response
 from django.core.urlresolvers import reverse
@@ -403,7 +404,10 @@ def load_social_page(request, user_id, username=None, **kwargs):
     active_story = None
     path = request.META['PATH_INFO']
     if '/story/' in path and format != 'html':
-        story_id = path.replace('/story/', '')
+        story_id = re.sub(r"^/story/.*?/(.*?)/?", "", path)
+        if not story_id or '/story' in story_id:
+            story_id = path.replace('/story/', '')
+
         active_story_db = MSharedStory.objects.filter(user_id=social_user.pk,
                                                       story_guid_hash=story_id).limit(1)
         if active_story_db:
diff --git a/media/css/social/social_page.css b/media/css/social/social_page.css
index 18a89356d..9fe4edde1 100644
--- a/media/css/social/social_page.css
+++ b/media/css/social/social_page.css
@@ -426,7 +426,13 @@ header {
 .NB-story-date sup {
     font-size: 7px;
 }
-
+.NB-story-permalink {
+    text-decoration: none;
+    color: inherit;
+}
+.NB-story-permalink:hover {
+    color: #87ACCC;
+}
 .NB-story-header .NB-story-modifications-button {
     width: 16px;
     height: 16px;
diff --git a/media/js/newsblur/social_page/social_page_router.js b/media/js/newsblur/social_page/social_page_router.js
index 824687d05..5ab593500 100644
--- a/media/js/newsblur/social_page/social_page_router.js
+++ b/media/js/newsblur/social_page/social_page_router.js
@@ -2,6 +2,8 @@ NEWSBLUR.Router = Backbone.Router.extend({
     
     routes : {
         "": "index",
+        "story/:slug/:guid": "story_slug",
+        "story/:slug/:guid/": "story_slug",
         "story/:guid": "story",
         "story/:guid/": "story",
         "site/:feed_id": "site",
@@ -16,6 +18,10 @@ NEWSBLUR.Router = Backbone.Router.extend({
         this.story_guid = guid.replace(/\?(.*)$/, '');
     },
     
+    story_slug: function(slug, guid) {
+        this.story_guid = guid.replace(/\?(.*)$/, '');
+    },
+    
     site: function(feed_id) {
         this.feed_id = feed_id;
     }
diff --git a/templates/social/social_story.xhtml b/templates/social/social_story.xhtml
index 883d024fa..5df917ffe 100644
--- a/templates/social/social_story.xhtml
+++ b/templates/social/social_story.xhtml
@@ -25,7 +25,7 @@
                 {% endif %}
                 
                 
-                {{ story.shared_date|date:"D F j<\s\u\p>S</\s\u\p>, Y"|safe }} 
+                <a href="{{ story.blurblog_permalink }}" class="NB-story-permalink">{{ story.shared_date|date:"D F j<\s\u\p>S</\s\u\p>, Y"|safe }}</a>
             </div>
             {% if story.story_authors %}
                 <div class="NB-story-author">{{ story.story_authors }}</div>