diff --git a/apps/social/views.py b/apps/social/views.py
index d9ed40b7c..299e07955 100644
--- a/apps/social/views.py
+++ b/apps/social/views.py
@@ -413,6 +413,7 @@ def load_social_page(request, user_id, username=None, **kwargs):
                 active_story['image_url'] = active_story_db.image_sizes[0]['src']
             active_story['tags'] = ', '.join(active_story_db.story_tags)
             active_story['blurblog_permalink'] = active_story_db.blurblog_permalink()
+            active_story['iso8601'] = active_story_db.story_date.isoformat()
             if active_story['story_feed_id']:
                 feed = Feed.get_by_id(active_story['story_feed_id'])
                 if feed:
diff --git a/templates/social/social_page.xhtml b/templates/social/social_page.xhtml
index efd756e36..152d4f1f9 100644
--- a/templates/social/social_page.xhtml
+++ b/templates/social/social_page.xhtml
@@ -20,7 +20,7 @@
         <meta property="og:image"                content="{{ active_story.image_url }}">
         <meta property="og:title"                content="{{ active_story.story_title }}">
         <meta property="og:description"          content="{{ active_story.story_content }}"> 
-        <meta property="article:published_time"  content="{{ active_story.story_date }}"> 
+        <meta property="article:published_time"  content="{{ active_story.iso8601 }}"> 
         <meta property="article:author"          content="{{ active_story.story_authors }}">
         <meta property="article:tag"             content="{{ active_story.tags }}">    
     {% endif %}