diff --git a/templates/mail/email_premium_expire_grace.txt b/templates/mail/email_premium_expire_grace.txt
index bd0683820..9d95b8bf2 100644
--- a/templates/mail/email_premium_expire_grace.txt
+++ b/templates/mail/email_premium_expire_grace.txt
@@ -4,10 +4,12 @@
 
 {% block body %}Hey {{ user.username }}, your premium account is about to expire...
 
-{% if months_ago >= 1 %}It's been {{ months_ago }} month{{ months_ago|pluralize }} since you last saw NewsBlur. A lot has changed since then.{% else %}You've recently been on NewsBlur, but a lot has changed since even then.{% endif %} We just launched a full-scale re-design, complete with shared stories (blurblogs) and native iOS/Android apps. If you miss the old Google Reader features, you'll love the new NewsBlur.
+{% if months_ago >= 1 %}It's been {{ months_ago }} month{{ months_ago|pluralize }} since you last saw NewsBlur. A lot has changed since then. We just launched a full-scale re-design, complete with shared stories (blurblogs) and native iOS/Android apps. If you miss the old Google Reader features, you'll love the new NewsBlur.{% else %}You've recently been on NewsBlur, so maybe you didn't mean to transition back to the free account? Maybe you just need to renew your premium account? Let's help you do that.{% endif %}
 
 Your premium account was set to expire today, but you've been given a free month grace period, so you can continue using your premium account to try out NewsBlur.
 
+Renew now: http://{% current_domain %}{{ user.profile.autologin_url }}?next=chooser
+
 Here are some easy ways to have a great time on NewsBlur:
 
     * Follow friends from Twitter, Facebook, and NewsBlur: http://{% current_domain %}{{ user.profile.autologin_url }}
diff --git a/templates/mail/email_premium_expire_grace.xhtml b/templates/mail/email_premium_expire_grace.xhtml
index dafc6ecfc..4b71f4df8 100644
--- a/templates/mail/email_premium_expire_grace.xhtml
+++ b/templates/mail/email_premium_expire_grace.xhtml
@@ -4,8 +4,9 @@
 
 {% block body %}
     <p style="font-size: 37px; color:#555555; margin-top: 18px;margin-bottom: 10px;padding-top:6px;">Hey {{ user.username }}, your premium account is about to expire...</p>
-    <p style="line-height: 20px;">{% if months_ago >= 1 %}It's been {{ months_ago }} month{{ months_ago|pluralize }} since you last saw NewsBlur. A lot has changed since then.{% else %}You've recently been on NewsBlur, but a lot has changed since even then.{% endif %} We just launched a full-scale re-design, complete with shared stories (blurblogs) and native iOS/Android apps. If you miss the old Google Reader features, you'll love the new NewsBlur.</p>
+    <p style="line-height: 20px;">{% if months_ago >= 1 %}It's been {{ months_ago }} month{{ months_ago|pluralize }} since you last saw NewsBlur. A lot has changed since then. We just launched a full-scale re-design, complete with shared stories (blurblogs) and native iOS/Android apps. If you miss the old Google Reader features, you'll love the new NewsBlur.{% else %}You've recently been on NewsBlur, so maybe you didn't mean to transition back to the free account? Maybe you just need to renew your premium account? Let's help you do that.{% endif %} </p>
     <p style="line-height: 20px;">Your premium account was set to expire today, but you've been given a free month grace period, so you can continue using your premium account to try out NewsBlur.</p>
+    <p style="line-height: 20px;">Renew now: http://{% current_domain %}{{ user.profile.autologin_url }}?next=renew</p>
     <p style="line-height: 20px;">Here are some easy ways to have a great time on NewsBlur:</p>
     <p style="line-height: 20px;">
         <ul style="list-style: none;">